How EverLine Turned Founder Know-How Into 125 Locations in 3 Years

Leighton Healey, CEO of KnowHow, sits down with John Evans, founder of Everline, about turning a fledgling pavement maintenance business into a franchise network approaching 200+ locations across Canada and the United States.

They explore Everline’s evolution from handwritten operations manuals tested season by season to a tech stack with searchable how-to, dashboards, benchmarking, and an AI layer, while stressing that judgment and the “sizzle” of lived experience can’t be generated by chatbots.

John discusses scaling franchise support, keeping human-to-human coaching central, using peer validation and data to drive adoption, partnering with capital for growth, and a Greenland runway project executed by new franchisees under extreme constraints.

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