Privacy Policy

Welcome to KnowHow!

KnowHow, owned and operated by Manifest Labs Inc. (referred to as “KnowHow”, “we”, “us”, or “our”), provides cloud-based software solutions. This Privacy Policy governs the collection, use, and disclosure of personal information when you use our website located at https://tryknowhow.com/ (the “website”), any related subdomains, the KnowHow mobile application available on various platforms (the “app”) and associated services (collectively referred to as the “services”).

At KnowHow, we are committed to protecting your privacy and ensuring the security of your personal information. By using our services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. 

Throughout this Privacy Policy, “KnowHow,” “we,” “us,” and “our” refer to Manifest Labs Inc., located at Suite 2400, 525 8 Ave SW, Calgary AB, Canada, T2P 1G1. The terms “you” or “your” refer to you, the user. 

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1. AGE RESTRICTION 

To use our services, you must be at least eighteen (18) years old or the age of majority in your jurisdiction. By accessing and using the website, app, or any associated services, you confirm that you meet this requirement and agree to the terms outlined in this Privacy Policy.

KnowHow does not intentionally gather Personal Information (defined in Collection and Use of Information below) from visitors who are under the age of thirteen (13). If you are under the age of thirteen (13), please do not provide any personal information to us. If we discover that we have inadvertently collected personal information from a visitor under the age of thirteen (13) without appropriate consent, we will promptly delete it from our records.

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2. COLLECTION AND USE OF INFORMATION

At KnowHow, we collect certain information to provide you with our services, enhance your user experience, and communicate with you effectively. Some of this information may constitute your personal information. We may gather various types of information about you through different means, including but not limited to:

• Contact information (such as your name, email address, phone number, and mailing address). 
• Account information (including your username, password, and other credentials used to access our services). 
• Professional information (such as your company name, job title, and industry). 
• Payment information (when you make purchases or transactions through our platform). 
• Registration data (such as your full name, phone number, and email address, which you provide when registering an account with KnowHow). 
• Content uploads (you have the ability to upload photos, notes, and other content to the website, app and services, such as photos and descriptions of jobs you have completed. The content you make may be accessible to us). 
• Logs. Our servers automatically record information created by your use of the services to help diagnose and fix technical issues and improve the overall quality and user experience of our services. Logs may include information such as your IP address, browser type, operating system, details of how you used the services (such as the functions you asked our services to perform), diagnostic information related to the services (such as crash activity reports), the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information. 
• Cookies. We use technologies like cookies and pixel tags to gather information about how you interact with the services. 
• Employee and contractor candidate information. When we seek candidates for potential jobs or contracting engagements with KnowHow, we collect information that those candidates choose to provide to us when applying, which may include contact information, education and employment history, credentials, place of residence, and other information the candidate believes to be relevant. For people who become our employees or contractors, we will typically retain the information provided by those candidates in the application process along with additional information to manage their employment or contractor relationship with us, including, without limitation, information related to income tax reporting and withholding and enrollment in KnowHow benefit plans (in each case, to the extent applicable for the relevant relationship). 
• Marketing information. From time to time, we may conduct surveys or hold contests or other events, and in connection with such surveys, contests, or events, we may collect information you elect to provide about yourself, such as your name, email address, telephone number, organization name and address, and general information about the company you work for. In addition, we may use third-party service providers to collect business-related information about your employer, such as its name, size, and publicly available revenue, in connection with potentially offering the services to your employer.

In addition, KnowHow may gather anonymized data derived from user interactions, such as search queries and system usage patterns. This anonymized data may be shared with KnowHow vendor partners to assist in enhancing KnowHow's service offerings. These collaborative efforts aim to refine content libraries and optimize system templates, contributing to the continuous improvement and effectiveness of KnowHow services.

We use the personal information we collect about you strictly for the following purposes:

• Providing and maintaining services. We use your information to deliver the services you request, including creating and managing your account, processing transactions, and providing customer support. 
• Communication with you. We may use your contact information to communicate with you about your user account, provide updates, send notifications, and deliver administrative messages related to our services. 
• Personalization and improvement. We use your personal information to personalize your experience with our services, such as customizing content, recommendations, and advertising. Additionally, we analyze usage data to improve our products and services, identify trends, and develop new features. 
• Respond to your inquiries, comments, and requests. We use the information you provide to respond to your inquiries, comments, and requests, as well as to address any issues or concerns you may have.  
• Complying with legal obligations. We may use your personal information to comply with legal obligations, such as responding to lawful requests from government authorities, law enforcement agencies, or regulatory bodies.

3. CONSENT 

At KnowHow, we prioritize transparency and respect for your privacy rights. By providing us with your personal information and using our services, you consent to the collection, processing, and use of your information as described in this Privacy Policy.  

Opt-In Consent. In some jurisdictions, applicable laws may require explicit opt-in consent for the collection, processing, and use of personal information. If you are located in such a jurisdiction, we will obtain your explicit consent before collecting, processing, or using your personal information for purposes not described in this Privacy Policy or before disclosing your information to third parties.

Implied Consent. In jurisdictions where opt-in consent is not explicitly required by law, your use of our services and provision of personal information constitutes implied consent to the practices outlined in this Privacy Policy. However, you have the right to withdraw your consent at any time by contacting us or adjusting your account settings, where applicable. 

Exceptions to Consent. There may be certain circumstances where we collect, process, or use your personal information without obtaining your consent, such as when it is necessary to fulfill our contractual obligations, comply with legal obligations, protect vital interests, or pursue legitimate interests, provided that such interests are not overridden by your privacy rights.  

 

4. DATA PROTECTION  

KnowHow is committed to protecting the privacy and security of your personal information. We adhere to industry standards and best practices to safeguard your data against unauthorized access, disclosure, alteration, or destruction. 

Lawfulness, Fairness, and Transparency. We process personal information in a lawful, fair, and transparent manner. We collect and use personal information only for specified, explicit, and legitimate purposes disclosed to you at the time of collection. 

Purpose Limitation. We collect personal information only for purposes that are relevant to the services we provide and for which you have given consent. We do not use personal information for purposes incompatible with those disclosed to you without your consent. 

Data Minimization. We collect only the personal information that is necessary for the purposes for which it is processed. We do not retain personal information longer than necessary to fulfill the purposes for which it was collected, unless required by law or for legitimate business purposes. 

Accuracy. We strive to ensure that personal information we collect is accurate, complete, and up-to-date. We take reasonable steps to rectify or delete inaccurate or incomplete personal information upon request. 

Security. We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encryption, access controls, and regular security assessments.

Individual Rights. You have certain rights regarding your personal information, including the right to access, rectify, restrict processing, and delete your personal information. You also have the right to object to the processing of your personal information and the right to data portability.

Accountability. We are accountable for complying with data protection principles and ensuring that your personal information is processed lawfully, fairly, and transparently. We have designated individuals responsible for overseeing our data protection practices and ensuring compliance with applicable laws and regulations.

Contact Information. If you have any questions or concerns about our data protection practices or would like to exercise your rights regarding your personal information, please contact us at support@tryknowhow.com  

  

5. DISCLOSURE OF PERSONAL INFORMATION  

At KnowHow, we are committed to protecting your personal information and only disclose it in accordance with this Privacy Policy and applicable laws. We may disclose your personal information in the following circumstances:

Third-Party Service Providers. KnowHow may disclose your personal information to carefully selected third-party service providers who assist us in providing and maintaining our services. These service providers are contractually obligated to use your personal information only as necessary to provide the services to us and are prohibited from disclosing it for any other purpose. They are required to adhere to strict confidentiality and data protection standards to safeguard your information.

Legal Obligations. We may disclose your personal information when required to comply with legal obligations, such as responding to lawful requests from government authorities, law enforcement agencies, or regulatory bodies. This may include disclosing information in response to subpoenas, court orders, or other legal processes.

Protection of Rights and Safety. We may disclose your personal information when necessary to protect the rights, property, or safety of KnowHow, our users, or others. This includes sharing information to prevent fraud, investigate potential violations of our terms of service, or address security issues.

Business Transfers. In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction. We will take appropriate measures to ensure the confidentiality and security of your personal information during such transfers and will notify you via email or prominent notice on our website if your information becomes subject to a different privacy policy.

With Your Consent. We may also disclose your personal information with your consent or at your direction. For example, if you choose to participate in a survey, contest, or promotional offer, we may share your information as described in the terms and conditions of the promotion.

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6. INTERNATIONAL TRANSFER OF PERSONAL INFORMATION

KnowHow is based in Canada, and your personal information may be transferred to and processed in Canada and other countries outside of your country of residence. By using our services, you consent to the transfer of your personal information to these countries.

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7. CCPA COMPLIANCE

Under the California Consumer Privacy Act (CCPA), California residents have certain rights regarding their personal information. KnowHow is committed to respecting and upholding these rights. Below are the details of your rights under CCPA:

Right to Know. You have the right to request access to the specific pieces of personal information that we have collected about you in the preceding 12 months. Upon receiving a verifiable request, we will provide you with the following information:

• The categories of personal information we have collected about you.
• The categories of sources from which we collected the personal information.
• The business or commercial purpose for collecting or selling personal information.
• The categories of third parties with whom we share personal information.
• The specific pieces of personal information we have collected about you.

Right to Delete. You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions. Upon receiving a verifiable request, we will delete your personal information from our records and direct our service providers to do the same, unless an exception applies.

Right to Opt-Out. KnowHow does not sell your personal information to third parties for monetary value. However, we may share personal information with third-party service providers for business purposes.

Non-Discrimination. KnowHow will not discriminate against you for exercising any of your CCPA rights. This means we will not deny you goods or services, charge you different prices or rates for goods or services, or provide you with a different level or quality of goods or services for exercising your CCPA rights.

To exercise your rights under CCPA, please submit a verifiable consumer request to us by contacting us at support@tryknowhow.com. We will respond to your request within 45 days of receiving it, unless we need additional time, in which case we will notify you.

We will verify the identity of the individual making a request. This may involve matching the information provided in the request to the information we already maintain about you.

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8. CANADIAN DATA PROTECTION LAW COMPLIANCE

KnowHow is committed to complying with Canadian data protection laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA). We are committed to safeguarding the personal information of our users and adhere to the principles outlined in PIPEDA regarding the collection, use, and disclosure of personal information.

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9. DATA RETENTION  

KnowHow retains personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. Once personal information is no longer necessary for the purposes for which it was collected or as required by applicable laws, we will securely delete or anonymize it in accordance with our data retention policies and procedures.

10. COOKIES AND SIMILAR TECHNOLOGIES 

We use cookies and similar technologies ("Cookies") to improve your experience on our services. This section explains what Cookies are, how we use them, and your choices regarding Cookies.

Cookies are small data files that are stored on your device (computer, phone, tablet) when you visit the website or use the app. They allow the website or app to remember your actions and preferences over time so you don't have to keep re-entering them.

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We use Cookies for various purposes, including: 

• Essential Cookies. These Cookies are necessary for the basic functionality of our services. They allow you to navigate the website and use essential features. 
• Functionality Cookies. These Cookies help us remember your preferences and settings (e.g., language, region) and provide a more personalized experience. 
• Analytics Cookies. These Cookies collect information about how you use our services, such as the pages you visit and the time you spend on them. This information helps us improve the performance and user experience of our services. 
• Advertising Cookies. These Cookies may be used to deliver targeted advertising based on your interests and browsing activity. 

Most web browsers allow you to control or disable Cookies through their settings. You can choose to reject all Cookies, or you can allow certain types of Cookies. You can also delete existing Cookies. While we respect your privacy choices, disabling certain cookies may limit your experience on our services. 

If you're concerned about privacy, you can manage your cookie settings in your web browser. We strive to provide a good experience regardless of your cookie settings. However, for the full functionality and personalization of our services, we recommend allowing cookies. 

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11. CONNECTING THROUGH THIRD-PARTY SITES   

You can choose to sign in or create an account with KnowHow using your existing social media profiles like Google or other we support. This eliminates the need to set up a separate login for our services. 

If you're already logged into your social media account on this device, you might see a prompt to seamlessly connect your profiles. This simplifies the login process. When you sign in with a social media account (social networking services or SNSs), you authorize our service to access certain information associated with your profile. This information typically includes your name, profile picture, and friend list, but it depends on what permissions you've granted in your social media settings. Remember, by using this option, you agree to the terms of service for both our platform and the social media service you're using to sign in.

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12. AMENDMENT OF THIS PRIVACY POLICY 

We reserve the right to change this Privacy Policy at any time. If we decide to make any material changes to this Privacy Policy in the future, including how we use your personal information, we will send you an email or in-app notification.

Any non-material change (such as clarifications) to this Privacy Policy will become effective on the date the change is posted, and any material changes will become effective 30 days from their posting on the website, unless expressly acknowledged by you at an earlier date. Unless stated otherwise, our current Privacy Policy applies to all personal information that we have about you. The date on which the latest update was made is indicated at the top of this document. Your continued use of the website, app and associated services signifies your acceptance of any changes. Please check this Privacy Policy periodically for updates.

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13. CONTACT INFORMATION

If you have any questions or concerns about our privacy practices or would like to exercise your rights regarding your personal information, please contact us at support@tryknowhow.com. 

You can also contact us by mail at:

Manifest Labs Inc. dba KnowHow
Suite 2400, 525 8 Ave SW Calgary AB, Canada, T2P 1G1